Behind the Scenes - 302designs

I remember reading a blog post a couple of years ago about a woman who went to a local Starbucks and asked for a cup of fair trade coffee.  The barista complained that she would have to put on a whole new pot of coffee in order to fulfill this order, rather than just giving the customer a cup of the regular coffee.  She seemed put out and upset.

The other day, I purchased a cup of coffee from Starbucks.  The coffee cup and sleeve both contained messaging about Starbucks’ commitment to the environment.  How things have changed in just a few years.  You know why?  Because Starbucks, like many other large companies, realized that the tide was turning.  They realized that consumers were spending their money on green items and becoming more conscious about where their purchases ultimately come from.  Companies simply must tailor their products and services to what consumers want.  In other words, we have a lot of power.  Think about that the next time you choose where to spend your money.  Every dollar you spend sends a message.  When you demand fair trade coffee or sweatshop-free clothing, you help to make the world a better place one small step at a time.