Behind the Scenes - 302designs

As many of you may have noticed, 302 was a participant in Austin Fashion Week (AFW), which took place the week of July 13-19. It marked the first annual fashion week for Austin – and as many locals said, it was well overdue!

For those of you that do not live in Austin and/or are not familiar with 302’s hometown, it is packed full of local artists, designers, stylists, boutiques and more. Austin is well known for supporting local business, so AFW was a great way to unite the fashion community in a formalized way, and give recognition to the amazing talent helps the people here look trendy and fabulous, while keeping with our casual roots.

And if being a participant in AFW wasn’t enough, you can imagine how excited we all were here at 302 to hear that we were nominated for “Critic’s Choice, Best Men’s Clothing Designer!” What an honor!

302 partnered up with the stylish and quirky Orbit Salon to throw a rockin’ “East Side Block Party,” and it was great to see some of our local fans come out and get to meet some new ones too. All in all, our event was a success – with help from our sponsors Kohana Coffee and Cissi’s Market – guests sipped iced coffee or wine and got a chance to check out our new line of SUPER SOFT t-shirts. Be sure to check out the new tees – we’re expanding to include new styles, like V-necks for guys and girls, and scoop necks for the ladies!

An amazingly choreographed award show finalized Austin Fashion Week. 302 even got to walk the red carpet - check out the pics below of 302’s own co-founder, David Walker, sporting the new men’s V-neck “Immortality.” During the award show, designers, models, make up artists and stylists rocked the runway to showcase their talent. Special guest Kayne from Project Runway debuted a line of gorgeous dresses that were the hit of the show.

Here’s some photos from AFW and our East Side Block Party. Enjoy.