Baby Politique
Mar 15th, 2008 by Ann
I have to admit that while I spend may too much time browsing tee sites and finding out which brands are going organic and whose still employing sweat-shop workers (again…), I’m not devoted to brands (except 302 Designs, of course!). And I hate wearing logos. If I wanted a little crocodile on my polo shirt, I’ll buy one that isn’t so small.
When I was little, I remember my mom telling me that wearing a logo was giving free advertisement to a company. Of course, the complexity around logo and brand politics can be presented in a more complex form, but it’s still boils down to getting a name out there and cash. Of course for some of us, logos are more then just advertising. They represent identity, lifestyle, and sometimes political values. However, I with Naomi Klein on this one when I say that brand identity loyalty is a false choice. And this is best defined by the fact that there exists things like Baby Dior. Because apparently little kids care whose designing their bibs. Considering how quickly children grow out of clothes, and I realize this is one of the attractions of that demographic, branding kids really, really bothers me.
Wait! I digress. This is not a post about the evils of branding. No, I’m bringing it back to the presidential campaign again. While branding kids really bothers me, using them as political billboards doesn’t bug me as much. Because I don’t see it as advertising, but rather getting them involved with politics at an early age, which is why my kid walks around with “Future Feminist” onesie on most days.
Since this is a tee shirt blog…check out the following stores for baby political clothes:
What’s your take on political clothes on children?